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About us
Neuro Union is an international neuromarketing company association It is an easy and simple way for businesses to access neuromarketing research from world-class companies.
Companies that use neuromarketing
The consumer's emotions are now clear
You understand how consumers feel about the product, brand, packaging, or your new advertising.
This allows you to develop more effective strategies for attracting and retaining customers.
You get an advantage over your competitors
Neuromarketing research provides insight into consumers' subconscious responses to products, advertising, packaging, and websites.
This gives businesses the opportunity to create unique marketing strategies and understand consumers at a deeper level compared to traditional marketing research methods.
Innovation and improvement of your product and advertising
Neuromarketing research provides clear information in detailed digital and visual reports. Once you get this information, you will improve your brand positioning, website, packaging, or video based on clear neuromarketing data.
Why is important?
98% of the world's leading companies use neuromarketing research. Such as eye tracking, measurement of galvanic reactions of the skin, or EEG.
You will know what your customer focuses on and the degree of emotional engagement.
You will be able to test reels, packaging, websites, your restaurant's menu, billboards, and video ads.
According to the report "Research and markets", the market for neuromarketing research will grow from $1.2 million to $2.2 million by 2027.
Neuromarketing in numbers
95%
Of purchase, decisions are made subconsciously. Neuromarketing helps to understand these subconscious triggers and use them in advertising.
53%
The effectiveness of advertising companies increases by 53% when using neuromarketing research
77%
Research shows that the use of neuroimaging (such as fMRI or EEG) is 77% more accurate in predicting advertising success compared to traditional research methods.
Neural Sense
GSR sensors are wearable, wireless devices that track emotional arousal by measuring skin conductance, which increases with excitement, attention, or anxiety and decreases with boredom or relaxation.
IKEA eyetracking
This video demonstrates an eye-tracking study analyzing customer behavior in an Ikea store.
NeuroLab
by CoolTool output for testing commercials: brain activity in form of a graph on the top, emotional range on the side and on the bottom, eye tracking heat map - laid over the video
What do neuromarketing companies investigate?
The idea that all human feelings, thoughts, and actions—even consciousness itself—are just the products of neural activity in the brain.
Francis Crick. Nobel Laureate
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